Challenges

1. Transitioning to a New Passion: In 2006, the challenge was to transition from a traditional family hardware store to a business centered around yarn and crafts. The change required a shift in focus and the creation of a space that resonated with the yarn-loving community.
2. Establishing an Identity: Apple Yarns needed an identity that connected with the local community. The challenge was to create a brand that represented the state of Washington and the warmth of homemade apple pies, symbolizing comfort and familiarity.

Solutions

1. Creating a Welcoming Space: In collaboration with J&J Digital, Apple Yarns transformed their physical and online space into a welcoming environment for yarn enthusiasts. The website became a hub for showcasing the diversity of yarn and tools, bridging the gap between their family’s hardware store and their new passion.
2. Branding and Online Presence: J&J Digital’s development services were instrumental in establishing an online presence for Apple Yarns that effectively communicated their connection to the state of Washington and the comfort of homemade apple pies. The website became a platform for sharing the story and identity of the business.